Do you have a strong identity? What comes to mind when you think of Nike or Apple?
Each business sends a clear message of what they are and what they can do. Each has a strong identity, or brand associated with its name, and that is no accident. These companies have worked hard and spent a lot of money for you to associate their name with their brand.
Ask yourself, “what do you want people to think of when they think about your business?” The idea of creating a brand for your business is really important. Branding is not just for the big boys, it is something you can and should do. A brand is what makes your business unique. It combines your name, logo, and purpose into an identifiable whole.