Sharing a Vision

Effective managers or owners usually have a vision of what they want their organization to stand for and achieve.  When they share their vision with their employees, everyone knows what he or she holds a stake in.  A vision is broader than a goal.  It explains the underlying values and goals which are selected and pursued.  The understanding that the greatest long term profits come not by seeking money directly, but by serving a strong customer need in an effective, efficient manner.  The end result is more money and a larger customer base.

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