What do your customers see when they walk into your shop The impression you make when a customer walks in to your shop or reception area will make a significant impact on your business and how people perceive you and your company. Use your reception area as a place to make your customers feel welcome and this is also a great place to generate additional sales through impulse type items that you might choose to carry. Also use this space to display some samples of what you can do for them. Build your business with service, a good attitude, and make a good first impression.